Pincher Martin Essay Example

Pincher Martin Essay Pincher Martin, Goldings most powerful and greatest literary achievement, has certain elements that enable us to discern it as a novel of situation. The competition against the sea by a Naval Officer for survival is the basic tension and conflict before death and endows this relevant situation with some kind of religious sanctity. It is a complex work of art, and it appears to be the most significant expression of Goldings capacity to fuse content and form in the novel. The novel has a very simple story. What we enjoy in the novel is the soul-drama of the protagonist. Martin, the naval officer is thrown into the North Atlantic at the time of attack from a submarine. Once in the vast Ocean, he fights for life and finds a rock in the ocean for help. Having reached it and occupying it, he began finding ways of escape. The novel is filled with Martins thoughts and recollections of the by gone days. This offers a peep-hole to look into the secret in a hopeless situation on the Rock, in North Atlantic Sea. Since the novelist gives importance to the situation, it is no question whether Martin died within the second page of the novel itself or suffered for seven days. The story is about Martin and his struggle and suffering and his death becomes sublime, which is therefore non-specific with regard to time. We will write a custom essay sample on Pincher Martin specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Pincher Martin specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Pincher Martin specifically for you FOR ONLY $16.38 $13.9/page Hire Writer In Pincher Martin the psychology of the protagonist in isolation seems to be related to the basic theme of the novel. The isolation of Martin makes him aggressive, even though he has nobody other than the elemental forces to fight against. As stated earlier the novel presents a competitive situation, the man in competition with the sea. Pincher Martin is in competition with the sea. The competitive spirit is part of the aggressive behavior of human beings. Martin is aggressive against God and the elemental forces. He is very adamant and competitive in spirit and this is a sign of the aggressive drive of human mind. An extended elaboration of the aggressive drive in Martin is necessary to make his position explicit. The situation of man in extremity many drown him in sin. The natural depravity of man is the cause of violence in him. Man may show the spirit of aggression against the force of circumstances. This psychology of the aggression of human mind can be detected in the struggle of Pincher Martin. Even though Martin is ineffectual in the isolated surroundings, his mind is competitive in spirit as he longed to preserve his precious life. Golding himself, a member of the Royal Navy for a time was in command of a ship during the war. Hence a very clear-cut description of the working of the mind of the naval personal id made possible. Goldings experience of the dangers of war and mans lack of reasoning during war time might have inflicted an unrecognizable psychological obsession in his mind. His experience of the war might have shown to him the cause of the aggressive drive of human beings. Th e sailors are proud to be competitive and are eager to take up challengers. Many of them are ever confident like Martin and are competitive in spirit. As in Lord of The Flies, her also the survival-adventure situation is prominent. Martin is in situation, as he is caught between survival and death. It may be noted that Martin is mixing his supposedly real situation on the rock with memories of his past and fears of his future. Here neither survival nor extinction is the problem, but the critical moment in between the two, the tormenting flashbacks of his past life. The whole drama is on the rock, and the suffering which Martin undergoes is the situation in which he is. This may be symbolic of the battle of all men for salvation. Having discussed the theme, the impact of the form and method of the novel may be examined. There is only one character in the novel that deserves a name and the whole story revolves round him. This one and only worthy character is placed in situation. His thoughts are determined by the situation and the character is not allowed to progress in the first four chapters. Martin appears to be a very vigorous spirit, with a challenging mood, ready to face the perilous process of living. Martin is put in a seemingly heroic atmosphere, and he fights heroically about in his passion. But this development into heroic stature is limited and subjected to the demands of the situation. As Golding stresses here on situation his protagonist has become a doomed modern hero, greedy for survival at all costs. From the very first page of the novel onwards, we are allowed to see the picture of Martins self and thereby knowledge is created that Christopher Hardly Martin is not simply a Naval Officer, but more than that, he is Everyman. By placing the hero between the devil and the mid-sea, which is not a totally unexpected situation for the mariner, Golding has been able to suffuse the universal tragic situation into his novel. Even though characterization is not stressed upon, Goldings Martin becomes heroic, since the tragic intensity of the situation increases his importance. So the method of subordinating character to situation in order to achieve depth displays the form as such of the novel of situation. If we are to accept the period of struggle lasting for seven days we can detect each days agony as each stage in his passage to the Otherworld. In the first days struggle, Martin pledges that he will not so willingly let himself die. He thinks high of himself and believes that his self is something very precious to be preserved. So he decides to fight against nature to preserve his life and thinks that upholding it is considered to be proof of life. His thoughts are hard and at the same time unconnected, but they nourish a central idea-his strong determination to live. This is proof of ego, and Golding has expressed his view that Martin is greatly egocentric.

Mayan Civilization City of Copan, Honduras

Mayan Civilization City of Copan, Honduras Copn, called Xukpi by its residents, rises out of the mist of western Honduras, in a pocket of alluvial soil amid rugged topography. It is arguably one of the most important royal sites of the Maya civilization. Occupied between AD 400 and 800, Copn covers over 50 acres of temples, altars, stelae, ball courts, several plazas and the magnificent Hieroglyphic Stairway. The culture of Copn was rich in written documentation, today including detailed sculptural inscriptions, which is very rare in precolumbian sites. Sadly, many of the booksand there were books written by the Maya, called codiceswere destroyed by the priests of the Spanish invasion. Explorers of Copn The reason we know so much of the inhabitants of the site of Copn is the result of five hundred years of exploration and study, beginning with Diego Garcà ­a de Palacio who visited the site in 1576. During the late 1830s, John Lloyd Stephens and Frederick Catherwood explored Copn, and their descriptions, and particularly Catherwoods illustrations, are still used today to better study the ruins. Stephens was a 30-year-old attorney and politician when a doctor suggested he take some time off to rest his voice from speech making. He made good use of his vacation, touring around the globe and writing books about his travels. One of his books, Incidents of Travel in Yucatan, was published in 1843 with detailed drawings of the ruins at Copn, made by Catherwood with a camera lucida. These drawings captured the imaginations of scholars the world over; in the 1880s, Alfred Maudslay started the first excavations there, funded by Harvards Peabody Museum. Since that time, many of the best archaeologists of our time have worked at Copn, including Sylvanus Morley, Gordon Willey, William Sanders and David Webster, William and Barbara Fash, and many others. Translating Copan Work by Linda Schele and others has concentrated on translating the written language, which efforts have resulted in the recreation of the dynastic history of the site. Sixteen rulers ran Copn between 426 and 820 AD. Probably the most well-known of the rulers at Copn was 18 Rabbit, the 13th ruler, under whom Copn reached its height. While the level of control held by the rulers of Copn over the surrounding regions is debated among Mayanists, there can be no doubt that the people were aware of the populations at Teotihuacan, over 1,200 kilometers away. Trade items found at the site include jade, marine shell, pottery, sting-ray spines and some small amounts of gold, brought from as far away as Costa Rica or perhaps even Colombia. Obsidian from Ixtepeque quarries in eastern Guatemala is abundant; and some argument has been made for the importance of Copn as a result of its location, on the far eastern frontier of Maya society. Daily Life at Copan Like all of the Maya, the people of Copn were agriculturalists, growing seed crops such as beans and corn, and root crops such as manioc and xanthosoma. Maya villages consisted of multiple buildings around a common plaza, and in the early centuries of the Maya civilizations these villages were self-supporting with a relatively high standard of living. Some researchers argue that the addition of the elite class, as at Copn, resulted in the impoverishment of the commoners. Copn and the Maya Collapse Much has been made of the so-called Maya collapse, which occurred in the 9th century AD and resulted in the abandonment of the big central cities like Copn. But, recent research has shown that as Copn was being depopulated, sites in the Puuc Region such as Uxmal and Labina, as well as Chichen Itza were gaining population. David Webster argues that the collapse was merely a collapse of the ruling elites, probably as a reuslt of internal conflict, and that only the elite residences were abandoned, and not the entire city. Good, intensive archaeological work continues at Copn, and as a result, we have a rich history of the people and their times. Sources This glossary entry is part of the Guide to the Maya Civilization and the Dictionary of Archaeology. A brief bibliography has been assembled and a page detailing the Rulers of Copn is also available. The following is a brief bibliography of the archaeological literature related to the study of Copn. For more information about the site, see the glossary entry for Copn; for more information about the Maya Civilization in general, see the About.com Guide to the Maya Civilization. Bibliography for Copn Andrews, E. Wyllys and William L. Fash (eds.) 2005. Copan: The History of a Maya Kingdom. School of American Research Press, Santa Fe. Bell, Ellen E. 2003. Understanding Early Classic Copan. University Museum Publications, New York. Braswell, Geoffrey E. 1992 Obsidian-hydration dating, the Coner phase, and revisionist chronology at Copan, Honduras. Latin American Antiquity 3:130-147. Chincilla Mazariegos, Oswaldo 1998 Archaeology and nationalism in Guatemala at the time of independence. Antiquity 72:376-386. Clark, Sharri, et al. 1997 Museums and Indigenous Cultures: The power of local knowledge. Cultural Survival Quarterly Spring 36-51. Fash, William L. and Barbara W. Fash. 1993 Scribes, Warriors, and Kings: The City of Copan and the Ancient Maya. Thames and Hudson, London. Manahan, T. K. 2004 The Way Things Fall Apart: Social organization and the Classic Maya collapse of Copan. Ancient Mesoamerica 15:107-126. Morley, Sylvanus. 1999. Inscriptions at Copan. Martino Press. Newsome, Elizabeth A. 2001. Trees of Paradise and Pillars of the World: The Serial Stelae Cycle of 18-Rabbit-God K, King of Copan. University of Texas Press, Austin. Webster, David 1999 The archaeology of Copan, Honduras. Journal of Archaeological Research 7(1):1-53. Webster, David 2001 Copan (Copan, Honduras). Pages 169-176 in Archaeology of Ancient Mexico and Central America. Garland Publishing, New York. Webster, David L. 2000. Copan: The Rise and Fall of a Classic Maya Kingdom. Webster, David, AnnCorinne Freter, and David Rue 1993 The obsidian hydration dating project at Copan: A regional approach and why it works. Latin American Antiquity 4:303-324. This bibliography is part of the Guide to the Maya Civilization.

Fitness Exercise Training Essay Example | Topics and Well Written Essays - 250 words

Fitness Exercise Training - Essay Example This is the case considering that videos and animations may contain rich forms and extraneous details which present information in a way that is more complex compared to an animation. In this respect, a video is more likely to overburden the working memory of learners to the extent that they may not be able to store whatever they have learnt in their long-term memory (Mayer & Clark, p. 316). Furthermore, videos may provide information that may distract the learners from focusing on the main message being passed to the. On the other hand, still diagrams may be less motivating to the learners. Using still diagrams as the preferred option is consistent with the results of different studies that show that they are more effective than videos and animations (Mayer & Clark, p. 316). As the instructor uses still diagrams to teach about exercising, it is best for them to accompany the diagrams with audio narration. This is consistent with several findings from research (such as those done by Moreno (2006); Sweller 2005; and Ginns (2005)) that show audio narration to be more effective than printed text when it comes to learning (Mayer & Clark, p. 317).

PSYCHOLOGY paper, Mood disorder, Male B Essay Example | Topics and Well Written Essays - 1500 words

PSYCHOLOGY paper, Mood disorder, Male B - Essay Example II. Part of a Larger Group of Disorders (300 words) Bipolar disorder is a disorder that’s in the category of mood disorders. According to Schou (2004), â€Å"Mood disorders are recognized as episodes when the patients experience alternating periods with symptoms and intervals without symptoms. In bipolar disorder there may be episodes of mania, periods with abnormal elation and increased activity, and depression, periods with abnormal sadness and melancholy† (pp. 7). B may have other problems in addition to bipolar disorder. His admission that he sometimes became paranoid is evocative of this fact. According to Griez (2005), â€Å"A comorbid anxiety disorder in 40% to 90% of subjects with bipolar disorder in community samples† (pp. 16). One of the only reasons that adequately explains bipolar problems might be an abnormality that occurs in the brain. According to Bogousslavsky & Cummings (2000), â€Å"The initial studies of emotional disorders following brain in juries included patients with various lesions†¦studies suggest[ed the left hemisphere is critical as a sphere in depression]† (pp. 65). ... According to Shives (2007), â€Å"[S]everal medical illnesses are highly correlated with mood disorders† (pp. 326). Bipolar disorder is a condition that must be dealt with promptly, so that B’s destructive behaviors—indicative of a manic phase—won’t have a disastrous toll on familial relations. This should be avoided at all costs by seeking appropriate medical treatment as soon as possible. III. Heritable Yet Treatable (600 words) B’s mother, with whom he has a very close relationship, has suffered from depression for a number of years. His maternal uncle is a recluse who has always been described by the family as ‘a highly creative eccentric who is too sensitive for the real world.’ B’s problems may stem from certain inherited genes which may have influenced his behaviours. According to Dubovsky and Dubovsky (2002), â€Å"Careful studies have repeatedly demonstrated that mood disorders are familial† (pp. 78). Bâ₠¬â„¢s symptoms seem typical of what bipolar disorder entails. â€Å"Somatic symptoms characterizing mood disorders are nearly equivalent across cultures† (Barlow & Durand, 2008, pp. 228). B’s milder episodes of mania were amazingly intoxicating, and they gave him much pleasure and lots of energy and ideas which translated into major work ideas and inventions; this was a golden time for B. He was not actually diagnosed until he was almost 28, by then his behaviour had become more excessive and was affecting his work and personal relationships and everything around him. He got away with things for so long because his family was so well-known and wealthy and he was so successful in his work, that people accepted

Verbal abuse in relationships Essay Example | Topics and Well Written Essays - 2500 words

Verbal abuse in relationships - Essay Example Foul or demeaning languages refer to using words such as idiot or stupid or swear words to cause someone to think less of him or herself. Hence language is utilized to put down the other person and acquire a psychological advantage over the abused and where the abusers hence see themselves as superior. In this case, one person demeans the other via the utilization of language. Intimidating or hostile volume, tone, or intensity of the way the message is delivered might be seen as screaming, yelling or shouting or alternately, talking quietly though intensely, with the intention of instilling fear in the other person. Typically this type of verbal abuse makes the abused to comply due to fear of self-harm, above all scaring the abused that the issues might escalate to consist of physical abuse (Gary1). Threats are meant to intimidate or scare the victim into submission. It can be of bodily harm to an individual or other family, the person’s pet or friends. Threats can also include making total lies about an individual or exposing secrets such to either cause to appear bad in another person’s eyes or humiliate them. Threats can also be towards material goods as in telling someone they will demolish something. Furthermore, threats can also be financial, hence wanting to hold an individual captive by intimating poverty (Gary2). Sarcasm is the use of humor to disguise threatening or belittling language. Hence the information is conveyed in such a way in order to provide two different messages. The external message is that the intent is levity or humor whilst the inner message is one that, threatens, demeans or belittles. Since the conveyer of the message makes use of humor to disguise the message, the conveyer will attempt to deny the deeper message when confronted, hence leaving the receiver of the message rather disarmed and not able to protect themselves against

Marketing theories and concepts applied to Waitrose

Marketing theories and concepts applied to Waitrose In this report firstly I aim to examine different theories within marketing, secondly I would be critically analysing the common characteristics of a marketing oriented organisations. Moving on from there I would be explaining various elements of marketing concepts using my research I carried out on Waitrose and would be evaluating and comparing the costs and benefits of marketing approach for todays business. Furthering in this report I would be explaining how tools of macro and micro concepts would help in decision making within marketing using Waitrose as my example. Then I would be looking into the significance of segmentation and factors influencing during the choice of targeting strategy. To summarise this section, I would be looking into how buyers behaviour affects any marketing activities in an organisation in two different situations. Finally, I would be examining how product development helps Waitrose in sustaining a competitive advantage over their competitors and how are their distribution channels they have in place for their customers proving convenient for their customers and how it helps the business in return. Defining marketing There are many definitions of marketing which generally revolve around the primacy of customers as part of an exchange process.   Customers needs are the starting point for all marketing activity.   Marketing managers try to identify these needs and develop products which will satisfy customers needs through an exchange process.   As a business philosophy, marketing puts customers at the centre of all the organisations considerations.   This is reflected in basic values such as the requirement to understand and respond to customer needs and the necessity to search constantly for new market opportunities.   Marketing means more than one thing. Many Marketing experts have many definitions of marketing, but most of them are based around different ideas of marketing. If you look at these two expert definitions of marketing, they are based on the idea of marketing being a range of activities. Kotler defines marketing as a social and managerial process by which individuals and groups obtain what they want and need through creating, offering, and exchanging products of value with others. his view on marketing looks at marketing being more of an exchange process. [Kotler, 1991] Chartered Institute of Marketing defines it as the management process responsible for identifying, anticipating and satisfying customers requirements profitably. However, there exist numerous definitions of marketing; it is always about meeting existing needs and anticipating future needs [Bagozzi, 1975]. In Elements of marketing, Prentice Hall, 1975;Marketing is all those activities involved in getting goods from producers to users, including buying, selling, storing, transporting, advertising, and promoting the goods [Bagozzi, 1975]. Another view explains marketing as being more of a process of goods or services getting it from the supplier to the customer. This definition is based on that idea. Marketing is the performance of business activities that direct the flow of goods and services from producers to customers. [C E Merril. 1982] Now after the definition of marketing, it is important to understand the marketing concept. This concept holds to achieve organizational goals depends on the needs and wants of the target market and delivering the desired satisfactions more effectively and efficiently than competitors. To illustrate the marketing concept Peter Drucker said: if we want to know what business is we must first start with its purposeThere is only one valid definition of business purpose: to create a customer. What business thinks it produces is not of first importance. What the customer thinks he/she is buying, what he/she considers value is decisive-it determines what a business is, what it produces, and whether it will prosper? [Peter Drucker, 1954] Common characteristics of marketing oriented organisations The major feature of the marketing oriented organization is that they are aimed to stay closer to the customers and ahead of their competitors. The reason is that the basic aim of these organizations is to attract the customers. There are four major characteristics which define the marketing oriented organizations including, Shared Values, Organization, Strategy, Customers. Firstly, all decisions of these companies consider the customers first and they share the common value of superior quality of products. Secondly, their organizational structure has very few layers and their policies are not very difficult. Thirdly, the strategy of a market oriented organization is long term, flexible and participative. Finally, they consider the expectations of the stakeholders before making any important decision. The Marketing Concept and the Mix The marketing concept is a kind of recipe how a company can achieve its goals by understanding the exchange partners and associated costs, being a response to external opportunities and threats and to internal strengths and weaknesses as a means of competitive advantage (Houston, 1986). Bagozzi (1975) underpins this viewpoint, arguing that marketing is much about the exchange paradigm which focuses on the question why parties take part in exchanges and how these work.   The marketing mix is the organizations overall offer or value to the customer.   The Marketing Mix is a term used to describe the combination of tactics used by a business to achieve its objectives by marketing its products or services effectively to a particular target customer group.   Businesses need to make sure they are marketing: The right product, to the right person, at the right price, at the right place and at the right time. The aim of doing this is to gain a competitive advantage and thus to outperform competitors. (De Wit and Meyer, 1998) The concept of marketing mix and 4Ps was introduced in 1965.It has become the basic model of marketing and has been unchallenged since then. It is defined as the set of controllable tactical marketing tools that the firm blends to produce the response it wants in the target market.   The marketing mix consists of everything the firm can do to influence the demand for its product. It is considered that a common model for achieving this is the 4-P framework as put forward by Kotler and Levy (1969). Lauterborn (1990) proposed that there were twelve dimensions of marketing, however, McCarthy reduced the model so that it became known as the 4Ps: Product, Place, Price and Promotion. Waitroses Marketing Mix There are many factors that encourage Waitrose to vary its product mix, promotional offers pricing from store to store as place (location) is also very important to Waitrose. . Price   Although Waitrose tries to operate a uniform national price list (all products sold at identical prices) it does admit to some price flexing to keep in line with its competitors. A variation of prices between stores can be in response to the size of the store, position of a store, regional incomes, and customer preferences, which can all have major affects. To illustrate the picture, a Waitrose store situated in the centre of London may have higher prices compared to a Waitrose store out of town in Surrey. This can be due to the high operating costs of trading within the city centre. Transport costs can also have an affect on prices especially to stores situated in London, as they will now experience the cost of the congestion charge, resulting in an increase in the cost of delivering stock. Also stores may face higher costs because they are remotely located. Yet stores that have a local monopoly, because no alternative shop is located within reasonable travelling distance, Waitrose may decide to exploit this by setting high prices. On the other hand, fierce competition will see low prices to attract the consumer who would have a choice in this case. Regional incomes and customer preferences can also have an effect on prices as certain areas may have lower incomes so prices of certain products may have to be decreased to meet the wealth of certain areas. All these factors have to be considered when Waitrose prices it products. Overall prices within Waitrose tend not to vary as most stores are situated in the south of England so incomes and operating costs are fairly similar. Product Product mix may differ from area to area because of varying consumer tastes. For example, the Canary Wharf store is tailored to meet the needs of its affluent customer base as they offer designer breads, a sushi bar, a wine bar, a steak and oyster bar, and an exclusive wine cellar offering vintage wines. Product mix may also vary in relation to what Waitroses competitors are doing, as Waitrose may feel they have to supply certain products just to keep up to date and in competition with its competitors. Additionally, Waitroses product mix may vary due to the size of the store and the space allocation of products. Waitrose may choose to supply certain products in certain areas as they are good sellers and so the bigger store the more they may sell. Sales data is a good way of identifying where certain products should be situated between branches and a process of achieving sales data is by the use of electronic data interchange (EDI). Varying the product mix is part of an efficient consumer response system (ECR). By focusing on the efficiency of the supply system and thereby reducing cost enables Waitrose to offer products tailored to a region. A major advantage of own brands is their extremely short maturity process. Since own brands are commonly exact imitates of branded manufacturers products. They benefit from this, by being immediately familiar with the customer. Most popular own brand products are those that show little difference to branded products, so-called inferior goods, where there is little room for differentiation. Retailers have the advantage of tracking market needs fast and react to the change in social life style (take away, healthy eating, alternatives food, exotic, ethnic foods) that encourage expanding in new own brand categories. The retailers have often been quicker than the major branded producers to respond to consumers tastes, as it tends to be easier and quicker to alter lower volume, private label products specifications than higher volume manufacturer branded products. Promotion Promotional offers may be carried out within certain stores to help grow specific lines which do not sell well, in hope of increasing sales, and matching sales targets of other stores, while encouraging shoppers to increase their spend within the store. Another reason for promotional offers to contrast between stores is so that they can compete against their local competitors offers in aim of keeping and gaining (counter competitor activity). A new store may also have promotional offers running at different times to other stores a means of winning customers, and increasing awareness of the new store. Different levels of store traffic can also have an effect on promotional offers, as stores with low traffic may carry out promotional offers in an attempt to increase the number of people visiting the store. An alternative motive for the variation in promotional offers between stores can be to stimulate customers switching to own brand products, as certain stores may have low own brand s ales. Place Waitrose is located mainly in the south east of the UK with stores only as far north as Newark. The typical Waitrose Store is located in town centres next to other major shopping facilities. The average Selling Space of a Waitrose Store is under 1500 sq meter, which is fairly small. However newly opened stores tend to be of at least 2000 sq meters and preferably 2500 sq metres. With the introduction of its food home store format, Waitrose has also started to build in out of town locations, however, this account for only a very small share. Costs and benefits of marketing approach The principal benefit of marketing is that it enables companies to maximise their potential and reach the right customers at the right time. But any organisation should weigh up the costs approaching marketing. Every project is different and could end up with the costs mentioned below, Setting marketing focus structure Initial product development Building excellent services Attracting attentions of customers Building long-time relationships with: +customers +suppliers +distributors customer retention A proper approach to marketing involves understanding the customer and his or her needs: identifying the real needs of the market.  And the below benefits are more likely to happen; Profits Customer loyalty and trust Long term goal Reputation PEST Analysis PEST Analysis is used to finding out if the market is in growth or decline, or has potential and the direction of the business. PEST analysis is manly used for measurement implement. External factors usually are beyond the firms control and many of different times can cause problem and treats for a business, but external environment also creates new opportunities, this is different for each country because they have different rules and guidelines. Pest analysis can be used for market and business development and decision making.  Ã‚   Waitrose PEST Analysis Political: The Government remains firmly committed to the objectives of PPG6, which seeks to sustain and enhance the vitality and viability of our existing city, town, district and local centres and to make them the focus for retail investment à ¢Ã¢â€š ¬Ã‚ ¦means that it is very difficult to get planning permission for out-of-town stores. The Competition Commissions report The Supply of Groceries from Multiple Stores in the United Kingdom, published in 2000, stated that the leading supermarkets do not operate as a cartel to keep food prices unduly high. (Key Note, 2001, Supermarket Services) Although some questionable practices were found (selling product at a loss, lower prices in areas of high competition), the Commission did not recommend any corrective actions. EU Competition might not be as generous as the Competition Commission and therefore might order changes. If the introduction of the congestion charge is successful in London, it is likely that this kind of scheme will be extended to other big cities. Economic The takeover of Safeway by Morrison is an indicator that competition is getting more intense with fewer but bigger players. Social Demand for organic and healthy foods has increased and most retailers have responded to that trend. Today customers are less prepared to pay a premium price for organic foods, which is why retail chains have started to offer own brand organic products. Waitrose has long been offering these kinds of products. Busier lifestyles increased the demand for convenient foods/ ready meals. Also notable is an increasing demand for exotic and ethnic foods from consumers. The public has become more environmentally aware and Waitroses strategy fits well into this Almost 70% of women are working and working times are longer than in any other European Country. However, women are still doing the majority of the shopping. More than 75% of shopping trips are made by car. Public transport links are even declining as a percentage. Technological Online shopping is a major new opportunity for retailers and the UK offers a good market for this with the highest percentage of people online across the EU. And already more British food shoppers have converted to online grocery shopping than in any other country (Keynote, 2001, The Internet Grocery Market) Tesco is now the worlds biggest Internet grocer. Information technology and Communication has enabled more sophisticated store management, with detailed statistics of products sold being made available, thus facilitating the ordering of new stocks. More attributes of the store can be steered centrally such that costs are reduced, margins increased and sales enhanced. Stakeholders of Waitrose and their influence in marketing. A stakeholder is a person who interests a business. The stakeholders in Waitrose are: Customers: without customers Waitrose would not survive. Sales provide revenue. Employees: Waitrose has many employees in all aspects of their business.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Owners and shareholders: Waitrose have people that own parts of the company and get a part of profit. If they invested money successfully then they will make money for Waitrose. But if it is not, they will lose money. The local community: their interest in business activities and operations that could result in damage to the local environment such as the building of housing on green-field sites. Pressure groups: their main concern is the products that Waitrose are selling.   Suppliers: Suppliers selling their goods to Waitrose. Financial: Waitrose would not survive without money. Waitrose loan money from e.g. bank. Stakeholders within Waitrose have different interests in the business like, Customers have an interest in the production and services that Waitrose provide. The range of goods or services offered in the Waitrose. Also the price of these and the quality, and the range of additional facilities and services such as free home delivery. The customers also have interest on the attitude of staff and the overall performance of the organisation in this case Waitrose. The Employees have an interest in success of Waitrose as this can affect their wages and long-term employees with the company. Also employees have an interest on the way which they are treated e.g. they want be treated fairly and to do interesting work. They want to be paid a fair rate in relation to other people worked in Waitrose with the same qualifications and experience. They have interest in receiving sick pay and holiday pay. Owners and shareholders have interest in the amount of profit that is made. How much money Waitrose has invested? All shareholders have one vote for each share. Large institutional shareholders like Waitrose may hold several hundred thousand shares and they can use their votes to influence the way company is run. Also they have interest on the health and safety of customers and employees. The local community has an interest in many of the business activities taking place in an area. E.g. residents of a large housing state might welcome a supermarket opening the edge of their estate but be concentrated but the number of Lorries making late deliveries to the store. Also local community may be concentrated about business activities and operations that could result in damage to the local environment.  ·Ã‚  Ã‚  Ã‚  Ã‚  The government have interest on employment of people, more taxes off Waitrose. They want employ the people that could be the best for customers. Government is also interested in business for political reasons. The government want to retain power aim to be re-elected. If the economy is healthy, then the government receives more money. Pressure groups have interest in what kind of products Waitrose are selling and if they harm the environment or have been animal tested. There are thousands of pressure groups in Britain including: trade unions and the TUC, most charities e.g. Amnesty International, many famous environmental groups such as Greenpeace. The interests of a specific pressure group will depend upon who it represents. For example The TUC and trade unions represent the views of employees and campaign on issues such as health and safety.  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Suppliers have interest on in selling their goods to Waitrose for a fair price. To be successful themselves, they need to keep receiving orders from buyers. Some suppliers dislike being dependent on business buyers so they extend their operations to sell direct to the final consumer for example, many breweries own their own pubs and restaurants and petrol companies have their own petrol stations. Equally some business do not like being dependent on suppliers. Financiers have interest in putting money into a business like Waitrose. If a grant has been provided, there will be checks ensure the money is used as agreed. If the financier has provided a loan, the business must honour its repayment commitments. Porters Five Force Analysis for Waitrose This is a means of identifying the forces which affect the level of competition in the retail industry. Threat of New Entrants Economies of scale in terms of square footage of shopping area and breadth of distribution channels are all critical factors in the U.K market. Larger stores can stock and sell many more products faster which is consistent with both their customers and suppliers preferences. Brand loyalty of customers in the sector is relatively high in that existing players have built a certain amount of goodwill with customers through loyalty and own branded credit cards. Scarcity of suitable real estate for shopping centres consequent to the absorption by the existing players as well as government legislation placing strictures on further out of town development. New entrants have limited access to U.K distribution channels as these channels are controlled by existing players. Access is typically being gained through mergers and acquisitions. There are very low switching costs to customers in the market and so market share can typically be gained by leveraging price and product range variables.  Ã‚   Existing players have accrued cost advantages due to experience curve effects of operation with  fully depreciated assets.   Power of the Supplier Supplier power tends to be relatively low for the most part in the U.K market as there are a small number of significant operators in the market. However in certain segments of the market for example washing powder where Procter and Gamble and Unilever enjoy a virtual duopoly. As own brands are emerging as a growing segment of the goods portfolio of large grocery multiples due to the higher margins available, even large suppliers manufacturers such as Unilever, Nestle, PepsiCo have been increasingly producing   for own labels despite potential competition to their own brands. Some however such as Kelloggs, Coca Cola and Gillette do not agree to such arrangements as they consider it prejudicial to their quality reputation. Power of the Buyer Buyer power is particularly strong in the U.K grocery retailing industry where there is an extremely high concentration of buyers. Tesco, Sainsbury and Asda dominate the market. For smaller retailers joining a buying group is an important element of survival and give members enhanced economies of scale in purchasing. These groups however play only a small and declining role in the market since they do not buy on the scale of the large supermarkets and also cannot guarantee sizeable shelf space to major suppliers. Consequently they obtain lower discounts than the major chains. Wholesaling and distribution have been internalised and the retailer controls them directly. The cost of switching suppliers in the U.K market is very low and involves negligible risk.   Threat of substitutes Though Tesco has successfully improved its margins by increasing the ratio of non-food to food in its superstores it has moved into other competitive arenas e.g. its foray into furniture and household appliances has put it on a collision course with household appliance retailers like Currys and Argos. Changes in public consumption; e.g. the loss of confidence in British beef during the B.S.E beef crises of 2001 or fear of the long term implications of consuming genetically modified foods. Competitive rivalry Four major firms dominate the U.K market at present but concentration has increased markedly in the 1993-1996 period with major multiples pursuing active policies of new store development. Over this period Tesco has overtaken Sainsbury to become the market leader while Asda has since being newly acquired by Wal-Mart been threatening to take Sainsburys slot. There is no genuine differentiation between products therefore the principal rivalry tends to revolve around pricing and perceived value for money. Own-Label is increasingly becoming an important differentiator. Information Technology offers modern retailers the potential to speed up stock replenishment while reducing the cost of distributing products as well as strengthening links between the retail chains and their customers. Players which are most innovative in adapting technologies for these purposes tend to have a decisive advantage in the market. Strategies of the larger players are fairly similar in that larger players typically employ growth by international acquisition in emerging markets and by increasing their exposure to the non food segment of the market. Players in the lower echelon such as Sainsburys have since embarked upon a strategy of consolidation around a core business of food while maintaining a presence in the international arena. Other Global competitors such as Carrefour/Promodes just across the channel may gain entry positions to the U.K market by way of acquisition of weaker companies. Segmentation Undifferentiated marketing assumes everyone is the same and aims a particular product at everyone. Advantages: easy to plan, doesnt miss anyone. Disadvantages: can be wasteful, ignores segmentation, can lead to disappointing sales. This applies to market coverage strategy whereby a company ignores differences within a market and attempts to appeal to the whole market with a single basic product line and marketing strategy. Undifferentiated marketing relies on mass distribution and mass advertising, aiming to give the product a superior image in the minds of consumers. It is cost effective because there is only one product line to be produced, inventoried, distributed, and advertised. Also the absence of segmented market research lowers the costs of consumer research and product management. Concentrated Marketing:   This is where an organisation concentrates its marketing effort on one particular segment. The firm will develop a product that caters for the needs of that particular group. For example Rolls Royce cars aim its vehicles at the premium segment, same as Harrods within the UK. Concentrated marketing is when the message is aimed at just one small market. Advantages: Small firms can concentrate their marketing, allows a specific mix to be developed. Disadvantages: Ignores other areas of the market, can cause problems in future as may make it more difficult for company to expand. Some companies, particularly smaller companies, identify a comparatively small segment of the market on which to concentrate their marketing effort. By selecting a niche in the market for themselves, they hope to avoid head on competition with larger and more powerful rivals. A classic example of a successful product in a small market is the hand-made Morgan sports car (UK), the demand for which keeps the companys order books filled. Rolls Royce, though a much larger company, has been equally successful in catering to a small but affluent segment of the international market. Niche marketing, as concentrated segmentation is sometimes called, is currently very popular. It is no guarantee of a safe haven, however, since mass marketers will only ignore niches as long as they see no way to compete in them profitably and as long as they are not threatened by them. Should an opportunity or a threat be detected, however, the market power of the mass marketer would prove very uncomfortable fo r the richer. Proposed Waitroses segmentation Waitroses differentiation strategy and its competitive industry were analysed. The selection of the location can be identified as one of the most influential decisions in the life of a store. Various methods are described in order to help identify the most suitable location. The merits and problems of online shopping are explained and it is regarded as too early to evaluate Waitroses performance in this segment. Market segmentation allows Waitrose to identify different groups of buyers who share similar definable needs and behaviours. (Debbie Anderson) Whilst Behaviouristic responses are fundamental to segmenting Waitroses market as factors such as usage rates, impulse purchases, loyalty, and sensitivity to marketing mix factors allow for conclusions and positioning within consumer markets. Waitrose seems to segment its market based on simple variables such as incomes and Geographics (geodemographics). This has been identified by associating the number of Waitrose stores in the south of England with the average incomes, showing that Waitrose is aiming at the higher income earners at the upper end of the market, and segmenting itself toward the social groups of A, B and C1. There are no Waitrose stores in areas such as Newcastle, Middlesbrough, Liverpool and Bradford, Britains poorest regions indicating that Waitrose would not benefit financially from these areas. The use of Geo demographics is a fast and efficient way of identifying trends within certain geographical areas, allowing Waitrose to divide a market into different groups based on social class and lifestyle characteristics. Segmentation helps the marketers to distinguish one customer group from another within a given market and thereby enables him to decide which segment should form his target market. Targeting strategy Once a firm has successfully identified the segments within a market, the next step is to target these segments with products that closely match the needs of the customers within that segment.   There are a number of targeting strategies, including: Niche/concentration marketing this is concerned with targeting one particular, well-defined group of customers (a niche) within the overall market.   An example is, Jordans, the cereal company, adopted this approach by targeting groups of customers interested in organic products at a time when this group of consumers represented a relatively small proportion of the overall market.   Niche markets can be targeted profitably by small firms who have relatively small overheads and, therefore, do not need to achieve the volume of sales required by larger competitors.   The main disadvantages of niche markets are that the potential for sales growth and economies of scale may be limited, and the survival of the firm may be seriously affected if sales begin to decline. Mass/undifferentiated marketing this is concerned with selling a single product to the whole market.   This strategy is based on the assumption that, in respect to the product in question, customers needs are very similar if not identical.   The main benefit for the firm is that it can produce on a large scale, benefiting from low unit production costs via economies of scale.   These lower costs can be passed on to the consumer in the form of lower prices because, although profit margins on each item sold may be lower, high sales volume should generate large profits over

Placing English Language Learners in Special Education Essay -- ELLs a

When do English language learners need to be placed in special education? In the United States, there has been an increase in in the number of children from Spanish speaking backgrounds. The English Language Learners, commonly known as ELL’s, are being placed in Special Education without being properly tested for a learning disability. However there are a large number of ELL’s with learning disabilities in elementary grades that truly have a learning disability and are over looked. Many school districts have problems placing ELL’s. As a result these students end up in special education whether they have a learning disability or language impairment. Teachers are also indecisive when dealing with ELL’s. Most teachers recommend that ELL’s be placed in special education from day one. It is not because the child has a learning disability, it’s because most teachers are not properly trained to interact with ELL’s. Teachers also find it difficult, due to lack of training, having ELL’s with learning disabil ities in their classrooms. More teachers would find their selves comfortable if they had training in dealing with ELL’s and ELL’s with learning disabilities. This paper discusses the issues and the concerns teachers have in dealing with ELLs and ELLs with disabilities, the challenges of identifying individuals with learning disabilities, and what type of assessments classify English Language Learners as having a learning disability. First, teachers are rarely prepared to handle the challenges of assessing students who have a learning disability coupled with limited English proficiency (Haung, Milczarski, Raby, 2011). Teachers usually have trouble distinguishing between a learning disorders and acquiring a second language. Eve... ..., K., Milczarski, E., & Raby, C. (2011). The Assessment of English Language Learners with Learning Disabilities: Issues, Concerns, and Implications. Education, 131(4), 732-739. Kapantzoglou, M., Restrepo, M., & Thompson, M. S. (2012). Dynamic Assessment of Word Learning Skills: Identifying Language Impairment in Bilingual Children. Language, Speech & Hearing Services In Schools, 43(1), 81-96. doi:10.1044/0161-1461(2011/10-0095) Wagner, R. K., Francis, D. J., & Morris, R. D. (2005). Identifying English Language Learners with Learning Disabilities: Key Challenges and Possible Approaches. Learning Disabilities Research & Practice (Blackwell Publishing Limited), 20(1), 6-15. doi:10.1111/j.1540-5826.2005.00115.x Sullivan, A. L. (2011). Disproportionality in Special Education Identification and Placement of English Language Learners. Exceptional Children, 77(3), 317-334.