Guernica Art Critique - 934 Words

Critique 1 When considering the painting â€Å"Guernica† by Pablo Picasso we must first consider why the piece meets the criteria of an actual work of art. First, we define wether the piece was made by an artist and why this artist is accredited. This painting was done by Picasso, one of the most renowned painters of his time. When mentioning the art of painting, Picasso is the first name that comes to the forefront of many minds. All artists and people alike recognized and continue to recognize Picasso’s work as art because of how influential and and shaping it was on his generation. Now we must decipher whether this piece was intended to be a work of art. Through research we see that Picasso wanted to make a political statement with this†¦show more content†¦Picasso not only wanted to depict the horror of the bombing of Guernica but publicly display his own outrage toward the happening. Picasso had a personal and emotional connection to the people of Guernica considerin g his birth in Spain. The painting was a way of expressing his feelings toward the situation and also representing the feelings of those affected by the bombing. In the interpretive criticism of â€Å"Guernica† we find an overall representation of Picasso’s thoughts toward the horrible event that happened in this small spanish town, depicting the heartlessness of and devastation caused by the Nazi bombing. As we move to the evaluative criticism of this piece we will be focusing on its worth, what the merits of the work are, what it amounts to, and why it is valuable. â€Å"Guernica† is one of the most famous and influential paintings to ever be brushed onto canvas. The painting is not only aesthetically beautiful but has meaning and effects the emotions of people everywhere. â€Å"Guernica† was originally exhibited in July 1937 at the Spanish Pavilion at the Paris International Exposition. After the Paris Exhibition the painting went on tour and has traveled around the world since its completion in 1937. We see by the international touring of the painting its worth to society. But where we find the true value in â€Å"Guernica† is in its becoming a universal and powerful symbol warningShow MoreRelatedGuernica a Paint by Pablo Ruiz Picasso1471 Words   |  6 PagesPicasso: Guernica â€Å" I paint objects as I think them, not as I see them.† These are the words of the wise Pablo Ruiz y Picasso, a famous and talented artist in the 19th and 20th century. Many have crowned him the most influential artist of his time. Many of his works including Les Demoiselles dAvignon, Ma Jolie, and Girl Before a Mirror have set the tone for many artists to follow after. However, Guernica was one of his most famous of his pieces, painting a nearly perfect emotional picture of whatRead MoreAntigovernment Statements through Painting1114 Words   |  5 Pagesand challenge the establishment. As mentioned above, Warhol had made art from newspaper headlines, thus drawing attention to contemporary politics on race in America. However, among the best known of such anti governmental statements is Picasso’s painting Guernica, which represents a passionate attack on Spain’s fascist government by the Spanish artist living in Paris. It portrays a scene of the German bomb ing, in 1937, of Guernica, the Basque capital of Northern Spain, during the Spanish civil warRead MoreAnalysis : Guernic Testimony Of War1555 Words   |  7 Pagespeople may be familiar with and has the name â€Å"Guernica†. This work was created in Picasso’s Paris studio in 1937 (Guernica: Testimony of War†). This piece in an oil on canvas painting, and currently is on display at Spain’s national museum, Reina Sofà ­a, a museum of modern art. The entire painting is twenty-five foot, five and three-quarter inches long and eleven foot, five and a half inches tall. This painting depicts a horror that happened in Guernica, Spain on April 28, 1937. The city was bombedRead MoreThe Main Reason Knowledge Is Produced Is Solve Problems1204 Words   |  5 Pagesproblem does art solve? Art does not solve problems. Sometimes it illuminates and commentates on them, but other times, it simply is an expression of creativity. Most artists do not paint and draw and scul pt to solve problems in the world. They do their art because they love it, and it is their way of expressing themselves and their individuality. They are also able to critique society and the problems going on, but they do not solve them. For example, Picasso’s famous painting Guernica, shows theRead MoreAnalysis Of Alfonso Cuaron s Children Of Men2060 Words   |  9 Pagesframes the state of affairs in this imaginary society and the use of omnipresent media in the film and how audience is invited to see it by resembling their own reality. Using close textual anlysis of Children of Men, combined with an ideological critique of post 9/11 global, this analysis will demonstrate how Alfonso Cuaron’s uses the techniques of mise-en-scene show the audience a perception of reality in ways which invites them to debate the nature of contemporary society or politics . Read MoreIntertextual Analysis of Works of Art2998 Words   |  12 PagesPostmodern art is the representation of the return to pre-modern art styles and genres, and there is no longer a division between art, popular culture, and media. This philosophical term challenged and reacted against what modernism had to say, echoing dramatic changes in our social and economic features. Furthermore postmodern essays and critiques coincided with the arrival of contemporary art. Contemporary art is more socially conscious and philosophically all encompassing of several styles andRead MoreEssay on The Need for Brutality in A Clockwork Orange 4668 Words   |  19 Pagesmildly PG level of obscenity. On the other hand, the teen-speak, itself, may be responsible for Oranges removal from high schools because it makes a relatively easy novel difficult to comprehend.    In spite of the novels risquà © reputation, critiques of A Clockwork Orange have been overwhelmingly positive; the phrase tour de force recurs ad infinitum in critical reviews. The novel is hailed as Burgess most brilliant and blackest achievement and a superb piece of mimetic writing(85) byRead MoreAge of Enlightenment and Century5169 Words   |  21 PagesQUESTIONS RENAISSANCE 1. 77: To what extent and in what ways may the Renaissance be regarded as a turning point in the Western intellectual and cultural tradition? 2. 81: Compare the ways in which two works of art reproduced below express the artistic, philosophical and cultural values of their times. (Pictures of Michelangelo s David and Giacometti s Man Pointing 1947). 3. 82: Compare and contrast the cultural values of the Enlightenment

Essay about Graduation Speech - 1220 Words

Ah, life eh? Hello Class of 2012. There are so many things to say to you. I feel so privileged to get to speak to everyone, and there is so much to say. We have come to this point in our lives that many have come to before us. I almost feel like I have done it already, having watched people grow up and graduate before. But now today it is our turn to really do it. To walk this aisle, to sit in the seats, and to play with these tassels. It seems like so long ago and it seems like just yesterday, those perils of adolescence. Brier Terrace Middle School, just seething with awkwardness and emotions, was where I spent most of my days, chilling out, maxing, relaxing all cool, playing some b-ball outside of my school. One of my most†¦show more content†¦In other activities, we have all made names for ourselves. Athletically, many have achieved incredible things. People have gone to state meets and tournaments, lettered in varsity sports and maybe even have been named team captain for a season or two. In our music and drama departments, students have excelled, securing coveted spots in our schools top bands, orchestras and choirs. Some have put their talents to work and gotten the lead in our school plays or been put in charge backstage making entire musicals go smoothly. All of the clubs at school have had students from our class named as presidents, editors or producers. Our class every year has had its very own government, naming people as our president, vice-president and so on. So much has happened in our lives because of Green Terrace High School and what it has to offer. Individually, something there in that building formed who we are right now and what person we have become. For everything we have accomplished and made of ourselves, there is so much to say. Our parents, whole families and friends are so proud of us, and we could go on and on about all that has been achieved by each one of us up to this point. If I could, I would like to talk about something else. In the world that we live, titles and achievements mean everything. We get so caught up in proving ourselves worthy to be reckoned with and listened to that we go toShow MoreRelatedGraduation Speech : My Graduation Essay1022 Words   |  5 Pages My Graduation A Graduation ceremony is one of the major steps in life, it marks the start of new changes in our lives. It ushers us into growing up and be responsible for our actions. It marks a new dawn of embracing life experiences, cultivation of good work ethics and eventually culminates in chasing our dreams. On my graduation day, I woke up to the sweet aroma of the breakfast my sister was making. I sat down to eat when the food was ready. It took me about 2 hours to finishRead MoreGraduation Speech1128 Words   |  5 PagesSasenarine Tomby Graduation Speech 2011 Good afternoon [name of members of the head table], teachers, parents, students, fellow graduates and distinguished guests. I must first and foremost thank God for this blessing and honor to stand before you today as Valedictorian of the Class of 2011. Yet, today is not only my day to shine. Every graduate present here is deserving of high praise and recognition and I would like to congratulate each of you on reaching this milestone in life. IRead MoreGraduation Speech650 Words   |  3 PagesCongratulations everyone, congratulations. If youre participating in this graduation ceremony, youve taken the next step toward your future goals and dreams. For those of you that just finished your transfer degrees, congratulations. To those of you that came back to school after a few years off to get a better education, congratulations. To those of you that came to get a certificate or learn IT or computer programming so you can get a better job, congratulations. Now that youre moving onRead More Graduation Speech Essay1010 Words   |  5 PagesLadies, gentlemen, parents, friends, family, staff, fellow students: Instead of taking up more time and reading my speech, it is available to you at http://www.olen’s_speech.com. Thank you. No, just kidding. But seriously folks... Today we are gathered here to celebrate our graduation from 12 long years of schooling. The education granted to us has been a privilege. One so graciously given to us by the citizens of our state, by our community, and by our parents. Today would not beRead More Graduation Speech Essay1009 Words   |  5 Pagesyou might ever sit through. Most of us, though, and I regret that I am in this group, will sit through many more ceremonies -- ceremonies longer and more tedious that this or anything else you can imagine. If you think this is bad, try a college graduation. Think, that is, attend a wedding. And, if just for a moment you think that that is bad, just be thankful you have never attended or will attend a Bar Mitzvah. The only ceremony I think anybody would truly enjoy attending is a funeral. But, onlyRead MoreEssay on Graduation Speech830 Words   |  4 Pagesthe senior class president. A few weeks ago, I was told that I would be speaking at graduation. I was asked to put together a speech for tonight -- Ive become experienced at speech writing over the past couple of weeks. The speech that you are hearing is the fourth one Ive written, the recycle bin needs to be emptied at home and I need a new highlighter. Thank you, Mr. Mier, you get an A+ for your help as my speech teacher but an F for saving trees. Tonight Id like to talk to three groupsRead MoreAn Example of a Graduation Speech653 Words   |  3 Pageswriting papers, doing homework, taking an occasional pop quiz, and of course taking countless exams, it is that time that we all anticipate†¦Graduation! Purpose Statement: Since the majority of us are seniors, and graduation is a little less than a month away, I am going to provide you with some historical background information and some fun facts about graduation in order to make the occasion even more meaningful than it already is. Road Map: Most of you could probably agree that high school wasRead More Graduation Speech Essay1516 Words   |  7 Pagesstudy abroad, and with the great help of the Turner family, Ms. Joy Fitzpatrick who is the international student program coordinator, and my parents, I entered America as an international student on March 11, 2001, only one week after my high school graduation in Japan. It seems as though yesterday when I saw my host mom crying at the airport to see me landed to America safely, as if she were welcoming back her own daughter. I still recall the very first class I took. I was so scared and nervous thatRead More Graduation Speech Essay1115 Words   |  5 Pagesthis graduation speech, several people suggested including a profound quote offering â€Å"encouraging advice to the young graduates†, and then there were others who said, â€Å"eh don’t worry about it, no one listens to those anyway.† Fortunately, I was actually able to take from both suggestions and found a happy balance. You see, I won’t tell you today to: â€Å"Dare to dream† or â€Å"Find your own vision† or even to â€Å"Strive for excellence,† or any trite clichà © that’s ever been said in a graduation speech. SoRead More Graduation Speech Essay560 Words   |  3 PagesWhen they were trying to find someone to give this speech they first asked the most intelligent, smart person they could find. But she turned them down. So then they asked the most beautiful, lovely, attractive person they could find. She also turned them down. Next they asked the nicest, sweetest, kindest, most sincere person they could find. Then I decided it would be rude to turn them down three times in a row, so here I am. How many people here like tomato soup? Come on, raise your hand if

Contents of a Dead Mans Packets Free Essays

In the story â€Å"Contents of a Dead Man’s Pocket† written by Jack Finney, the main character named Tom goes through a near death experience causing him to realize that ambitions are not all that life is about, that his job is not more important than his wife, and that he is missing out on life because of his ambitions. The conflict in this story is a man versus self because Tom’s ambition clouded his judgement into believing that his job was more important than his life, so important that he risked his life for it. Additionally, a conflict that comes up is how the husband spends oo much time on his work, he is focused too much on his job that he ignores his life. We will write a custom essay sample on Contents of a Dead Mans Packets or any similar topic only for you Order Now This takes away time with wife, Clare, who goes out alone often because Tom claims he has to work. Clare says, â€Å"You work too much, though, Tom, and too hard. † But Tom thinks to himself â€Å"it was not actually true that he had to work tonight, though he very much wanted to†¦ this was his own project†¦ and it could be postponed. † This shows that he thinks more about his job that anything else, its his main ambition which gives him time for anything else. He is missing out on life and time with his wife while he can still spend time with her. After his near death experience of almost falling from an apartment twenty stories high, he realizes this and goes out to meet her at the movie. Also, he cannot get back inside of his apartment after climbing out the window from his 20th floor apartment for the slip of paper that flew out the window that had all his observations and notes for a new grocery store display method because the window closed down on him and he also cannot reach the slip of paper he went after. He is able to et the slip of paper right before he is about to fall but regains his balance. As he slowly makes his way back along the ledge of the building towards the window, the window shuts closed on him when he reaches it. As he stands out in the cold he begins to think and realize things. â€Å"He thought of all the evenings he had spent away from her, working, and he regretted them. He thought wonderingly of his fierce am bition and of the direction his life had taken; he thought of the hours he’d spent by himself, filling the yellow sheet that had brought him out here. Contents of the dead man’s pockets, he thought with sudden fierce anger, a wasted life. † Furthermore, he now understood that he wasted all that time on his work while really accomplishing nothing. He had wasted precious moments that he could have spent with his wife that now he would not have a chance to do, it was too late. There would be nothing to remember him by, no accomplishments, no memories. After finally being able to get back into his apartment by breaking the window he knows what he has been missing out on, his thoughts are not clouded by his need to work anymore. He understands that life was not meant to be spent working to have a life, it was meant to be with ones you love. When he gets back into his apartment he proves that he is a changed man by going out to catch up with his wife to see the movie. And the fact that he laughs and ignors the paper flew back out the window when he opened the door to leave that he had just retrieved from outside is proof that his job is not his main thought anymore. Tom’s near death experience helped him to understand that work is not more important than his life, that he should make the most f of life because if he does not he will die one day and leave nothing behind. There will be nothing for his wife, no money and no memories, the world will forget him, he will have nothing to show for himself. He realizes that his wife is important, that he has forgotten about having a life, and that he he has been wasting it by working for nothing. He works too much and yet there is nothing to show for it. In the end he changes his ways and goes out to live his life, to enjoy life, and spend time with his wife while he can. How to cite Contents of a Dead Mans Packets, Papers

Introduction myself free essay sample

Book review of Uncommon Super Bowl winning coach and author Tony Dungy reflects on what it takes to achieve significance in life in his book titled Uncommon. He is looked to by many as the epitome of the success and significance that is highly valued in our culture from the dominance of athleticism in society. In his book he gives examples of young men who are trying to achieve significance through football and all that goes with a professional athletic career, such as money, power, and a celebrity status.Tony Dungy has had all of that, but he passionately believes that there is a different path to significance, a path characterized by attitudes, ambitions, and loyalties that is rewarding in the end. Uncommon reveals lessons on achieving a meaning in life that the coach has learned from his parents, his athletic and coaching career, his mentors, and his experiences with God. We will write a custom essay sample on Uncommon or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page A big focus of Dungy’s book tells what it means to be a man in a culture that is losing chivalry and respect towards others.The book is filled with references from Scripture on many of its pages, and also includes quotes from authors and famous figures. As you read you can tell that Dungy tries to use his fame to communicate about life and how to live it. He tells stories without sounding as if he is preaching to his readers. Its tone is gentle, and reads much like a conversation with a friend. The primary audience of these messages is men, especially young men and young fathers. Dungy focuses on a wide variety of topics including subjects not talked about very often.In it, he talks about some of his most painful tragedies and greatest victories. With chapters on failure, sex, the treatment of women, and respecting others, Uncommon has little in common with most football books. There are many interesting insights into various events in the last several years for football fans. He talks about the hiring of Mike Tomlin, and the role Dungy played in Tomlins hiring in Pittsburgh. Tony reveals how devastating certain losses were for him, such as the 41-0 loss to the Jets and the 2005 loss to the Steelers in the playoffs.He also explained in detail his decision to move his family to Tampa last year, while he continued to work in Indianapolis. He went into great detail about the whys and hows of the decision, as well as revealing that it was something his own father had to do for a time while he was growing up. The biggest insight you can gain about Tony Dungy from reading this book is to understand his decision to walk away from football. He loves it, and loves coaching. He has said many times that he doesnt feel tired or burnt out, he just has more important things to do. This book reads as if Dungy is saying, Im famous and influential.What are the most important things God would want me to say to the men of America? He then went out and wrote those things down. It was interesting to read as Dungy handled certain aspects of a changing attitude with his players. His discussion of the respect my ethics was fun to read. Uncommon discusses the mistakes and regrets of Dungy. He uses his failures and disappointments to serve as lessons and encouragements to himself and others around him. At the end of the book, there is sort of a question and answer section dealing with the topics of the book.It is one of the most interesting parts of the book in my opinion. If you want to know what is important to Tony Dungy, what he lives for, what hed die for, and what he quit coaching for, this book is for you. A lot of people think Tony Dungy made a bad choice to walk away from the NFL to do work with troubled kids and convicts. Ultimately, Tony Dungy did what was best for him and that’s the matter that he conveys in this book. I would definitely recommend this book for anyone trying to learn more about themselves, God, or even just to get a better perspective on life.

Pincher Martin Essay Example

Pincher Martin Essay Pincher Martin, Goldings most powerful and greatest literary achievement, has certain elements that enable us to discern it as a novel of situation. The competition against the sea by a Naval Officer for survival is the basic tension and conflict before death and endows this relevant situation with some kind of religious sanctity. It is a complex work of art, and it appears to be the most significant expression of Goldings capacity to fuse content and form in the novel. The novel has a very simple story. What we enjoy in the novel is the soul-drama of the protagonist. Martin, the naval officer is thrown into the North Atlantic at the time of attack from a submarine. Once in the vast Ocean, he fights for life and finds a rock in the ocean for help. Having reached it and occupying it, he began finding ways of escape. The novel is filled with Martins thoughts and recollections of the by gone days. This offers a peep-hole to look into the secret in a hopeless situation on the Rock, in North Atlantic Sea. Since the novelist gives importance to the situation, it is no question whether Martin died within the second page of the novel itself or suffered for seven days. The story is about Martin and his struggle and suffering and his death becomes sublime, which is therefore non-specific with regard to time. We will write a custom essay sample on Pincher Martin specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Pincher Martin specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Pincher Martin specifically for you FOR ONLY $16.38 $13.9/page Hire Writer In Pincher Martin the psychology of the protagonist in isolation seems to be related to the basic theme of the novel. The isolation of Martin makes him aggressive, even though he has nobody other than the elemental forces to fight against. As stated earlier the novel presents a competitive situation, the man in competition with the sea. Pincher Martin is in competition with the sea. The competitive spirit is part of the aggressive behavior of human beings. Martin is aggressive against God and the elemental forces. He is very adamant and competitive in spirit and this is a sign of the aggressive drive of human mind. An extended elaboration of the aggressive drive in Martin is necessary to make his position explicit. The situation of man in extremity many drown him in sin. The natural depravity of man is the cause of violence in him. Man may show the spirit of aggression against the force of circumstances. This psychology of the aggression of human mind can be detected in the struggle of Pincher Martin. Even though Martin is ineffectual in the isolated surroundings, his mind is competitive in spirit as he longed to preserve his precious life. Golding himself, a member of the Royal Navy for a time was in command of a ship during the war. Hence a very clear-cut description of the working of the mind of the naval personal id made possible. Goldings experience of the dangers of war and mans lack of reasoning during war time might have inflicted an unrecognizable psychological obsession in his mind. His experience of the war might have shown to him the cause of the aggressive drive of human beings. Th e sailors are proud to be competitive and are eager to take up challengers. Many of them are ever confident like Martin and are competitive in spirit. As in Lord of The Flies, her also the survival-adventure situation is prominent. Martin is in situation, as he is caught between survival and death. It may be noted that Martin is mixing his supposedly real situation on the rock with memories of his past and fears of his future. Here neither survival nor extinction is the problem, but the critical moment in between the two, the tormenting flashbacks of his past life. The whole drama is on the rock, and the suffering which Martin undergoes is the situation in which he is. This may be symbolic of the battle of all men for salvation. Having discussed the theme, the impact of the form and method of the novel may be examined. There is only one character in the novel that deserves a name and the whole story revolves round him. This one and only worthy character is placed in situation. His thoughts are determined by the situation and the character is not allowed to progress in the first four chapters. Martin appears to be a very vigorous spirit, with a challenging mood, ready to face the perilous process of living. Martin is put in a seemingly heroic atmosphere, and he fights heroically about in his passion. But this development into heroic stature is limited and subjected to the demands of the situation. As Golding stresses here on situation his protagonist has become a doomed modern hero, greedy for survival at all costs. From the very first page of the novel onwards, we are allowed to see the picture of Martins self and thereby knowledge is created that Christopher Hardly Martin is not simply a Naval Officer, but more than that, he is Everyman. By placing the hero between the devil and the mid-sea, which is not a totally unexpected situation for the mariner, Golding has been able to suffuse the universal tragic situation into his novel. Even though characterization is not stressed upon, Goldings Martin becomes heroic, since the tragic intensity of the situation increases his importance. So the method of subordinating character to situation in order to achieve depth displays the form as such of the novel of situation. If we are to accept the period of struggle lasting for seven days we can detect each days agony as each stage in his passage to the Otherworld. In the first days struggle, Martin pledges that he will not so willingly let himself die. He thinks high of himself and believes that his self is something very precious to be preserved. So he decides to fight against nature to preserve his life and thinks that upholding it is considered to be proof of life. His thoughts are hard and at the same time unconnected, but they nourish a central idea-his strong determination to live. This is proof of ego, and Golding has expressed his view that Martin is greatly egocentric.

Mayan Civilization City of Copan, Honduras

Mayan Civilization City of Copan, Honduras Copn, called Xukpi by its residents, rises out of the mist of western Honduras, in a pocket of alluvial soil amid rugged topography. It is arguably one of the most important royal sites of the Maya civilization. Occupied between AD 400 and 800, Copn covers over 50 acres of temples, altars, stelae, ball courts, several plazas and the magnificent Hieroglyphic Stairway. The culture of Copn was rich in written documentation, today including detailed sculptural inscriptions, which is very rare in precolumbian sites. Sadly, many of the booksand there were books written by the Maya, called codiceswere destroyed by the priests of the Spanish invasion. Explorers of Copn The reason we know so much of the inhabitants of the site of Copn is the result of five hundred years of exploration and study, beginning with Diego Garcà ­a de Palacio who visited the site in 1576. During the late 1830s, John Lloyd Stephens and Frederick Catherwood explored Copn, and their descriptions, and particularly Catherwoods illustrations, are still used today to better study the ruins. Stephens was a 30-year-old attorney and politician when a doctor suggested he take some time off to rest his voice from speech making. He made good use of his vacation, touring around the globe and writing books about his travels. One of his books, Incidents of Travel in Yucatan, was published in 1843 with detailed drawings of the ruins at Copn, made by Catherwood with a camera lucida. These drawings captured the imaginations of scholars the world over; in the 1880s, Alfred Maudslay started the first excavations there, funded by Harvards Peabody Museum. Since that time, many of the best archaeologists of our time have worked at Copn, including Sylvanus Morley, Gordon Willey, William Sanders and David Webster, William and Barbara Fash, and many others. Translating Copan Work by Linda Schele and others has concentrated on translating the written language, which efforts have resulted in the recreation of the dynastic history of the site. Sixteen rulers ran Copn between 426 and 820 AD. Probably the most well-known of the rulers at Copn was 18 Rabbit, the 13th ruler, under whom Copn reached its height. While the level of control held by the rulers of Copn over the surrounding regions is debated among Mayanists, there can be no doubt that the people were aware of the populations at Teotihuacan, over 1,200 kilometers away. Trade items found at the site include jade, marine shell, pottery, sting-ray spines and some small amounts of gold, brought from as far away as Costa Rica or perhaps even Colombia. Obsidian from Ixtepeque quarries in eastern Guatemala is abundant; and some argument has been made for the importance of Copn as a result of its location, on the far eastern frontier of Maya society. Daily Life at Copan Like all of the Maya, the people of Copn were agriculturalists, growing seed crops such as beans and corn, and root crops such as manioc and xanthosoma. Maya villages consisted of multiple buildings around a common plaza, and in the early centuries of the Maya civilizations these villages were self-supporting with a relatively high standard of living. Some researchers argue that the addition of the elite class, as at Copn, resulted in the impoverishment of the commoners. Copn and the Maya Collapse Much has been made of the so-called Maya collapse, which occurred in the 9th century AD and resulted in the abandonment of the big central cities like Copn. But, recent research has shown that as Copn was being depopulated, sites in the Puuc Region such as Uxmal and Labina, as well as Chichen Itza were gaining population. David Webster argues that the collapse was merely a collapse of the ruling elites, probably as a reuslt of internal conflict, and that only the elite residences were abandoned, and not the entire city. Good, intensive archaeological work continues at Copn, and as a result, we have a rich history of the people and their times. Sources This glossary entry is part of the Guide to the Maya Civilization and the Dictionary of Archaeology. A brief bibliography has been assembled and a page detailing the Rulers of Copn is also available. The following is a brief bibliography of the archaeological literature related to the study of Copn. For more information about the site, see the glossary entry for Copn; for more information about the Maya Civilization in general, see the About.com Guide to the Maya Civilization. Bibliography for Copn Andrews, E. Wyllys and William L. Fash (eds.) 2005. Copan: The History of a Maya Kingdom. School of American Research Press, Santa Fe. Bell, Ellen E. 2003. Understanding Early Classic Copan. University Museum Publications, New York. Braswell, Geoffrey E. 1992 Obsidian-hydration dating, the Coner phase, and revisionist chronology at Copan, Honduras. Latin American Antiquity 3:130-147. Chincilla Mazariegos, Oswaldo 1998 Archaeology and nationalism in Guatemala at the time of independence. Antiquity 72:376-386. Clark, Sharri, et al. 1997 Museums and Indigenous Cultures: The power of local knowledge. Cultural Survival Quarterly Spring 36-51. Fash, William L. and Barbara W. Fash. 1993 Scribes, Warriors, and Kings: The City of Copan and the Ancient Maya. Thames and Hudson, London. Manahan, T. K. 2004 The Way Things Fall Apart: Social organization and the Classic Maya collapse of Copan. Ancient Mesoamerica 15:107-126. Morley, Sylvanus. 1999. Inscriptions at Copan. Martino Press. Newsome, Elizabeth A. 2001. Trees of Paradise and Pillars of the World: The Serial Stelae Cycle of 18-Rabbit-God K, King of Copan. University of Texas Press, Austin. Webster, David 1999 The archaeology of Copan, Honduras. Journal of Archaeological Research 7(1):1-53. Webster, David 2001 Copan (Copan, Honduras). Pages 169-176 in Archaeology of Ancient Mexico and Central America. Garland Publishing, New York. Webster, David L. 2000. Copan: The Rise and Fall of a Classic Maya Kingdom. Webster, David, AnnCorinne Freter, and David Rue 1993 The obsidian hydration dating project at Copan: A regional approach and why it works. Latin American Antiquity 4:303-324. This bibliography is part of the Guide to the Maya Civilization.

Fitness Exercise Training Essay Example | Topics and Well Written Essays - 250 words

Fitness Exercise Training - Essay Example This is the case considering that videos and animations may contain rich forms and extraneous details which present information in a way that is more complex compared to an animation. In this respect, a video is more likely to overburden the working memory of learners to the extent that they may not be able to store whatever they have learnt in their long-term memory (Mayer & Clark, p. 316). Furthermore, videos may provide information that may distract the learners from focusing on the main message being passed to the. On the other hand, still diagrams may be less motivating to the learners. Using still diagrams as the preferred option is consistent with the results of different studies that show that they are more effective than videos and animations (Mayer & Clark, p. 316). As the instructor uses still diagrams to teach about exercising, it is best for them to accompany the diagrams with audio narration. This is consistent with several findings from research (such as those done by Moreno (2006); Sweller 2005; and Ginns (2005)) that show audio narration to be more effective than printed text when it comes to learning (Mayer & Clark, p. 317).

PSYCHOLOGY paper, Mood disorder, Male B Essay Example | Topics and Well Written Essays - 1500 words

PSYCHOLOGY paper, Mood disorder, Male B - Essay Example II. Part of a Larger Group of Disorders (300 words) Bipolar disorder is a disorder that’s in the category of mood disorders. According to Schou (2004), â€Å"Mood disorders are recognized as episodes when the patients experience alternating periods with symptoms and intervals without symptoms. In bipolar disorder there may be episodes of mania, periods with abnormal elation and increased activity, and depression, periods with abnormal sadness and melancholy† (pp. 7). B may have other problems in addition to bipolar disorder. His admission that he sometimes became paranoid is evocative of this fact. According to Griez (2005), â€Å"A comorbid anxiety disorder in 40% to 90% of subjects with bipolar disorder in community samples† (pp. 16). One of the only reasons that adequately explains bipolar problems might be an abnormality that occurs in the brain. According to Bogousslavsky & Cummings (2000), â€Å"The initial studies of emotional disorders following brain in juries included patients with various lesions†¦studies suggest[ed the left hemisphere is critical as a sphere in depression]† (pp. 65). ... According to Shives (2007), â€Å"[S]everal medical illnesses are highly correlated with mood disorders† (pp. 326). Bipolar disorder is a condition that must be dealt with promptly, so that B’s destructive behaviors—indicative of a manic phase—won’t have a disastrous toll on familial relations. This should be avoided at all costs by seeking appropriate medical treatment as soon as possible. III. Heritable Yet Treatable (600 words) B’s mother, with whom he has a very close relationship, has suffered from depression for a number of years. His maternal uncle is a recluse who has always been described by the family as ‘a highly creative eccentric who is too sensitive for the real world.’ B’s problems may stem from certain inherited genes which may have influenced his behaviours. According to Dubovsky and Dubovsky (2002), â€Å"Careful studies have repeatedly demonstrated that mood disorders are familial† (pp. 78). Bâ₠¬â„¢s symptoms seem typical of what bipolar disorder entails. â€Å"Somatic symptoms characterizing mood disorders are nearly equivalent across cultures† (Barlow & Durand, 2008, pp. 228). B’s milder episodes of mania were amazingly intoxicating, and they gave him much pleasure and lots of energy and ideas which translated into major work ideas and inventions; this was a golden time for B. He was not actually diagnosed until he was almost 28, by then his behaviour had become more excessive and was affecting his work and personal relationships and everything around him. He got away with things for so long because his family was so well-known and wealthy and he was so successful in his work, that people accepted

Verbal abuse in relationships Essay Example | Topics and Well Written Essays - 2500 words

Verbal abuse in relationships - Essay Example Foul or demeaning languages refer to using words such as idiot or stupid or swear words to cause someone to think less of him or herself. Hence language is utilized to put down the other person and acquire a psychological advantage over the abused and where the abusers hence see themselves as superior. In this case, one person demeans the other via the utilization of language. Intimidating or hostile volume, tone, or intensity of the way the message is delivered might be seen as screaming, yelling or shouting or alternately, talking quietly though intensely, with the intention of instilling fear in the other person. Typically this type of verbal abuse makes the abused to comply due to fear of self-harm, above all scaring the abused that the issues might escalate to consist of physical abuse (Gary1). Threats are meant to intimidate or scare the victim into submission. It can be of bodily harm to an individual or other family, the person’s pet or friends. Threats can also include making total lies about an individual or exposing secrets such to either cause to appear bad in another person’s eyes or humiliate them. Threats can also be towards material goods as in telling someone they will demolish something. Furthermore, threats can also be financial, hence wanting to hold an individual captive by intimating poverty (Gary2). Sarcasm is the use of humor to disguise threatening or belittling language. Hence the information is conveyed in such a way in order to provide two different messages. The external message is that the intent is levity or humor whilst the inner message is one that, threatens, demeans or belittles. Since the conveyer of the message makes use of humor to disguise the message, the conveyer will attempt to deny the deeper message when confronted, hence leaving the receiver of the message rather disarmed and not able to protect themselves against

Marketing theories and concepts applied to Waitrose

Marketing theories and concepts applied to Waitrose In this report firstly I aim to examine different theories within marketing, secondly I would be critically analysing the common characteristics of a marketing oriented organisations. Moving on from there I would be explaining various elements of marketing concepts using my research I carried out on Waitrose and would be evaluating and comparing the costs and benefits of marketing approach for todays business. Furthering in this report I would be explaining how tools of macro and micro concepts would help in decision making within marketing using Waitrose as my example. Then I would be looking into the significance of segmentation and factors influencing during the choice of targeting strategy. To summarise this section, I would be looking into how buyers behaviour affects any marketing activities in an organisation in two different situations. Finally, I would be examining how product development helps Waitrose in sustaining a competitive advantage over their competitors and how are their distribution channels they have in place for their customers proving convenient for their customers and how it helps the business in return. Defining marketing There are many definitions of marketing which generally revolve around the primacy of customers as part of an exchange process.   Customers needs are the starting point for all marketing activity.   Marketing managers try to identify these needs and develop products which will satisfy customers needs through an exchange process.   As a business philosophy, marketing puts customers at the centre of all the organisations considerations.   This is reflected in basic values such as the requirement to understand and respond to customer needs and the necessity to search constantly for new market opportunities.   Marketing means more than one thing. Many Marketing experts have many definitions of marketing, but most of them are based around different ideas of marketing. If you look at these two expert definitions of marketing, they are based on the idea of marketing being a range of activities. Kotler defines marketing as a social and managerial process by which individuals and groups obtain what they want and need through creating, offering, and exchanging products of value with others. his view on marketing looks at marketing being more of an exchange process. [Kotler, 1991] Chartered Institute of Marketing defines it as the management process responsible for identifying, anticipating and satisfying customers requirements profitably. However, there exist numerous definitions of marketing; it is always about meeting existing needs and anticipating future needs [Bagozzi, 1975]. In Elements of marketing, Prentice Hall, 1975;Marketing is all those activities involved in getting goods from producers to users, including buying, selling, storing, transporting, advertising, and promoting the goods [Bagozzi, 1975]. Another view explains marketing as being more of a process of goods or services getting it from the supplier to the customer. This definition is based on that idea. Marketing is the performance of business activities that direct the flow of goods and services from producers to customers. [C E Merril. 1982] Now after the definition of marketing, it is important to understand the marketing concept. This concept holds to achieve organizational goals depends on the needs and wants of the target market and delivering the desired satisfactions more effectively and efficiently than competitors. To illustrate the marketing concept Peter Drucker said: if we want to know what business is we must first start with its purposeThere is only one valid definition of business purpose: to create a customer. What business thinks it produces is not of first importance. What the customer thinks he/she is buying, what he/she considers value is decisive-it determines what a business is, what it produces, and whether it will prosper? [Peter Drucker, 1954] Common characteristics of marketing oriented organisations The major feature of the marketing oriented organization is that they are aimed to stay closer to the customers and ahead of their competitors. The reason is that the basic aim of these organizations is to attract the customers. There are four major characteristics which define the marketing oriented organizations including, Shared Values, Organization, Strategy, Customers. Firstly, all decisions of these companies consider the customers first and they share the common value of superior quality of products. Secondly, their organizational structure has very few layers and their policies are not very difficult. Thirdly, the strategy of a market oriented organization is long term, flexible and participative. Finally, they consider the expectations of the stakeholders before making any important decision. The Marketing Concept and the Mix The marketing concept is a kind of recipe how a company can achieve its goals by understanding the exchange partners and associated costs, being a response to external opportunities and threats and to internal strengths and weaknesses as a means of competitive advantage (Houston, 1986). Bagozzi (1975) underpins this viewpoint, arguing that marketing is much about the exchange paradigm which focuses on the question why parties take part in exchanges and how these work.   The marketing mix is the organizations overall offer or value to the customer.   The Marketing Mix is a term used to describe the combination of tactics used by a business to achieve its objectives by marketing its products or services effectively to a particular target customer group.   Businesses need to make sure they are marketing: The right product, to the right person, at the right price, at the right place and at the right time. The aim of doing this is to gain a competitive advantage and thus to outperform competitors. (De Wit and Meyer, 1998) The concept of marketing mix and 4Ps was introduced in 1965.It has become the basic model of marketing and has been unchallenged since then. It is defined as the set of controllable tactical marketing tools that the firm blends to produce the response it wants in the target market.   The marketing mix consists of everything the firm can do to influence the demand for its product. It is considered that a common model for achieving this is the 4-P framework as put forward by Kotler and Levy (1969). Lauterborn (1990) proposed that there were twelve dimensions of marketing, however, McCarthy reduced the model so that it became known as the 4Ps: Product, Place, Price and Promotion. Waitroses Marketing Mix There are many factors that encourage Waitrose to vary its product mix, promotional offers pricing from store to store as place (location) is also very important to Waitrose. . Price   Although Waitrose tries to operate a uniform national price list (all products sold at identical prices) it does admit to some price flexing to keep in line with its competitors. A variation of prices between stores can be in response to the size of the store, position of a store, regional incomes, and customer preferences, which can all have major affects. To illustrate the picture, a Waitrose store situated in the centre of London may have higher prices compared to a Waitrose store out of town in Surrey. This can be due to the high operating costs of trading within the city centre. Transport costs can also have an affect on prices especially to stores situated in London, as they will now experience the cost of the congestion charge, resulting in an increase in the cost of delivering stock. Also stores may face higher costs because they are remotely located. Yet stores that have a local monopoly, because no alternative shop is located within reasonable travelling distance, Waitrose may decide to exploit this by setting high prices. On the other hand, fierce competition will see low prices to attract the consumer who would have a choice in this case. Regional incomes and customer preferences can also have an effect on prices as certain areas may have lower incomes so prices of certain products may have to be decreased to meet the wealth of certain areas. All these factors have to be considered when Waitrose prices it products. Overall prices within Waitrose tend not to vary as most stores are situated in the south of England so incomes and operating costs are fairly similar. Product Product mix may differ from area to area because of varying consumer tastes. For example, the Canary Wharf store is tailored to meet the needs of its affluent customer base as they offer designer breads, a sushi bar, a wine bar, a steak and oyster bar, and an exclusive wine cellar offering vintage wines. Product mix may also vary in relation to what Waitroses competitors are doing, as Waitrose may feel they have to supply certain products just to keep up to date and in competition with its competitors. Additionally, Waitroses product mix may vary due to the size of the store and the space allocation of products. Waitrose may choose to supply certain products in certain areas as they are good sellers and so the bigger store the more they may sell. Sales data is a good way of identifying where certain products should be situated between branches and a process of achieving sales data is by the use of electronic data interchange (EDI). Varying the product mix is part of an efficient consumer response system (ECR). By focusing on the efficiency of the supply system and thereby reducing cost enables Waitrose to offer products tailored to a region. A major advantage of own brands is their extremely short maturity process. Since own brands are commonly exact imitates of branded manufacturers products. They benefit from this, by being immediately familiar with the customer. Most popular own brand products are those that show little difference to branded products, so-called inferior goods, where there is little room for differentiation. Retailers have the advantage of tracking market needs fast and react to the change in social life style (take away, healthy eating, alternatives food, exotic, ethnic foods) that encourage expanding in new own brand categories. The retailers have often been quicker than the major branded producers to respond to consumers tastes, as it tends to be easier and quicker to alter lower volume, private label products specifications than higher volume manufacturer branded products. Promotion Promotional offers may be carried out within certain stores to help grow specific lines which do not sell well, in hope of increasing sales, and matching sales targets of other stores, while encouraging shoppers to increase their spend within the store. Another reason for promotional offers to contrast between stores is so that they can compete against their local competitors offers in aim of keeping and gaining (counter competitor activity). A new store may also have promotional offers running at different times to other stores a means of winning customers, and increasing awareness of the new store. Different levels of store traffic can also have an effect on promotional offers, as stores with low traffic may carry out promotional offers in an attempt to increase the number of people visiting the store. An alternative motive for the variation in promotional offers between stores can be to stimulate customers switching to own brand products, as certain stores may have low own brand s ales. Place Waitrose is located mainly in the south east of the UK with stores only as far north as Newark. The typical Waitrose Store is located in town centres next to other major shopping facilities. The average Selling Space of a Waitrose Store is under 1500 sq meter, which is fairly small. However newly opened stores tend to be of at least 2000 sq meters and preferably 2500 sq metres. With the introduction of its food home store format, Waitrose has also started to build in out of town locations, however, this account for only a very small share. Costs and benefits of marketing approach The principal benefit of marketing is that it enables companies to maximise their potential and reach the right customers at the right time. But any organisation should weigh up the costs approaching marketing. Every project is different and could end up with the costs mentioned below, Setting marketing focus structure Initial product development Building excellent services Attracting attentions of customers Building long-time relationships with: +customers +suppliers +distributors customer retention A proper approach to marketing involves understanding the customer and his or her needs: identifying the real needs of the market.  And the below benefits are more likely to happen; Profits Customer loyalty and trust Long term goal Reputation PEST Analysis PEST Analysis is used to finding out if the market is in growth or decline, or has potential and the direction of the business. PEST analysis is manly used for measurement implement. External factors usually are beyond the firms control and many of different times can cause problem and treats for a business, but external environment also creates new opportunities, this is different for each country because they have different rules and guidelines. Pest analysis can be used for market and business development and decision making.  Ã‚   Waitrose PEST Analysis Political: The Government remains firmly committed to the objectives of PPG6, which seeks to sustain and enhance the vitality and viability of our existing city, town, district and local centres and to make them the focus for retail investment à ¢Ã¢â€š ¬Ã‚ ¦means that it is very difficult to get planning permission for out-of-town stores. The Competition Commissions report The Supply of Groceries from Multiple Stores in the United Kingdom, published in 2000, stated that the leading supermarkets do not operate as a cartel to keep food prices unduly high. (Key Note, 2001, Supermarket Services) Although some questionable practices were found (selling product at a loss, lower prices in areas of high competition), the Commission did not recommend any corrective actions. EU Competition might not be as generous as the Competition Commission and therefore might order changes. If the introduction of the congestion charge is successful in London, it is likely that this kind of scheme will be extended to other big cities. Economic The takeover of Safeway by Morrison is an indicator that competition is getting more intense with fewer but bigger players. Social Demand for organic and healthy foods has increased and most retailers have responded to that trend. Today customers are less prepared to pay a premium price for organic foods, which is why retail chains have started to offer own brand organic products. Waitrose has long been offering these kinds of products. Busier lifestyles increased the demand for convenient foods/ ready meals. Also notable is an increasing demand for exotic and ethnic foods from consumers. The public has become more environmentally aware and Waitroses strategy fits well into this Almost 70% of women are working and working times are longer than in any other European Country. However, women are still doing the majority of the shopping. More than 75% of shopping trips are made by car. Public transport links are even declining as a percentage. Technological Online shopping is a major new opportunity for retailers and the UK offers a good market for this with the highest percentage of people online across the EU. And already more British food shoppers have converted to online grocery shopping than in any other country (Keynote, 2001, The Internet Grocery Market) Tesco is now the worlds biggest Internet grocer. Information technology and Communication has enabled more sophisticated store management, with detailed statistics of products sold being made available, thus facilitating the ordering of new stocks. More attributes of the store can be steered centrally such that costs are reduced, margins increased and sales enhanced. Stakeholders of Waitrose and their influence in marketing. A stakeholder is a person who interests a business. The stakeholders in Waitrose are: Customers: without customers Waitrose would not survive. Sales provide revenue. Employees: Waitrose has many employees in all aspects of their business.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Owners and shareholders: Waitrose have people that own parts of the company and get a part of profit. If they invested money successfully then they will make money for Waitrose. But if it is not, they will lose money. The local community: their interest in business activities and operations that could result in damage to the local environment such as the building of housing on green-field sites. Pressure groups: their main concern is the products that Waitrose are selling.   Suppliers: Suppliers selling their goods to Waitrose. Financial: Waitrose would not survive without money. Waitrose loan money from e.g. bank. Stakeholders within Waitrose have different interests in the business like, Customers have an interest in the production and services that Waitrose provide. The range of goods or services offered in the Waitrose. Also the price of these and the quality, and the range of additional facilities and services such as free home delivery. The customers also have interest on the attitude of staff and the overall performance of the organisation in this case Waitrose. The Employees have an interest in success of Waitrose as this can affect their wages and long-term employees with the company. Also employees have an interest on the way which they are treated e.g. they want be treated fairly and to do interesting work. They want to be paid a fair rate in relation to other people worked in Waitrose with the same qualifications and experience. They have interest in receiving sick pay and holiday pay. Owners and shareholders have interest in the amount of profit that is made. How much money Waitrose has invested? All shareholders have one vote for each share. Large institutional shareholders like Waitrose may hold several hundred thousand shares and they can use their votes to influence the way company is run. Also they have interest on the health and safety of customers and employees. The local community has an interest in many of the business activities taking place in an area. E.g. residents of a large housing state might welcome a supermarket opening the edge of their estate but be concentrated but the number of Lorries making late deliveries to the store. Also local community may be concentrated about business activities and operations that could result in damage to the local environment.  ·Ã‚  Ã‚  Ã‚  Ã‚  The government have interest on employment of people, more taxes off Waitrose. They want employ the people that could be the best for customers. Government is also interested in business for political reasons. The government want to retain power aim to be re-elected. If the economy is healthy, then the government receives more money. Pressure groups have interest in what kind of products Waitrose are selling and if they harm the environment or have been animal tested. There are thousands of pressure groups in Britain including: trade unions and the TUC, most charities e.g. Amnesty International, many famous environmental groups such as Greenpeace. The interests of a specific pressure group will depend upon who it represents. For example The TUC and trade unions represent the views of employees and campaign on issues such as health and safety.  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Suppliers have interest on in selling their goods to Waitrose for a fair price. To be successful themselves, they need to keep receiving orders from buyers. Some suppliers dislike being dependent on business buyers so they extend their operations to sell direct to the final consumer for example, many breweries own their own pubs and restaurants and petrol companies have their own petrol stations. Equally some business do not like being dependent on suppliers. Financiers have interest in putting money into a business like Waitrose. If a grant has been provided, there will be checks ensure the money is used as agreed. If the financier has provided a loan, the business must honour its repayment commitments. Porters Five Force Analysis for Waitrose This is a means of identifying the forces which affect the level of competition in the retail industry. Threat of New Entrants Economies of scale in terms of square footage of shopping area and breadth of distribution channels are all critical factors in the U.K market. Larger stores can stock and sell many more products faster which is consistent with both their customers and suppliers preferences. Brand loyalty of customers in the sector is relatively high in that existing players have built a certain amount of goodwill with customers through loyalty and own branded credit cards. Scarcity of suitable real estate for shopping centres consequent to the absorption by the existing players as well as government legislation placing strictures on further out of town development. New entrants have limited access to U.K distribution channels as these channels are controlled by existing players. Access is typically being gained through mergers and acquisitions. There are very low switching costs to customers in the market and so market share can typically be gained by leveraging price and product range variables.  Ã‚   Existing players have accrued cost advantages due to experience curve effects of operation with  fully depreciated assets.   Power of the Supplier Supplier power tends to be relatively low for the most part in the U.K market as there are a small number of significant operators in the market. However in certain segments of the market for example washing powder where Procter and Gamble and Unilever enjoy a virtual duopoly. As own brands are emerging as a growing segment of the goods portfolio of large grocery multiples due to the higher margins available, even large suppliers manufacturers such as Unilever, Nestle, PepsiCo have been increasingly producing   for own labels despite potential competition to their own brands. Some however such as Kelloggs, Coca Cola and Gillette do not agree to such arrangements as they consider it prejudicial to their quality reputation. Power of the Buyer Buyer power is particularly strong in the U.K grocery retailing industry where there is an extremely high concentration of buyers. Tesco, Sainsbury and Asda dominate the market. For smaller retailers joining a buying group is an important element of survival and give members enhanced economies of scale in purchasing. These groups however play only a small and declining role in the market since they do not buy on the scale of the large supermarkets and also cannot guarantee sizeable shelf space to major suppliers. Consequently they obtain lower discounts than the major chains. Wholesaling and distribution have been internalised and the retailer controls them directly. The cost of switching suppliers in the U.K market is very low and involves negligible risk.   Threat of substitutes Though Tesco has successfully improved its margins by increasing the ratio of non-food to food in its superstores it has moved into other competitive arenas e.g. its foray into furniture and household appliances has put it on a collision course with household appliance retailers like Currys and Argos. Changes in public consumption; e.g. the loss of confidence in British beef during the B.S.E beef crises of 2001 or fear of the long term implications of consuming genetically modified foods. Competitive rivalry Four major firms dominate the U.K market at present but concentration has increased markedly in the 1993-1996 period with major multiples pursuing active policies of new store development. Over this period Tesco has overtaken Sainsbury to become the market leader while Asda has since being newly acquired by Wal-Mart been threatening to take Sainsburys slot. There is no genuine differentiation between products therefore the principal rivalry tends to revolve around pricing and perceived value for money. Own-Label is increasingly becoming an important differentiator. Information Technology offers modern retailers the potential to speed up stock replenishment while reducing the cost of distributing products as well as strengthening links between the retail chains and their customers. Players which are most innovative in adapting technologies for these purposes tend to have a decisive advantage in the market. Strategies of the larger players are fairly similar in that larger players typically employ growth by international acquisition in emerging markets and by increasing their exposure to the non food segment of the market. Players in the lower echelon such as Sainsburys have since embarked upon a strategy of consolidation around a core business of food while maintaining a presence in the international arena. Other Global competitors such as Carrefour/Promodes just across the channel may gain entry positions to the U.K market by way of acquisition of weaker companies. Segmentation Undifferentiated marketing assumes everyone is the same and aims a particular product at everyone. Advantages: easy to plan, doesnt miss anyone. Disadvantages: can be wasteful, ignores segmentation, can lead to disappointing sales. This applies to market coverage strategy whereby a company ignores differences within a market and attempts to appeal to the whole market with a single basic product line and marketing strategy. Undifferentiated marketing relies on mass distribution and mass advertising, aiming to give the product a superior image in the minds of consumers. It is cost effective because there is only one product line to be produced, inventoried, distributed, and advertised. Also the absence of segmented market research lowers the costs of consumer research and product management. Concentrated Marketing:   This is where an organisation concentrates its marketing effort on one particular segment. The firm will develop a product that caters for the needs of that particular group. For example Rolls Royce cars aim its vehicles at the premium segment, same as Harrods within the UK. Concentrated marketing is when the message is aimed at just one small market. Advantages: Small firms can concentrate their marketing, allows a specific mix to be developed. Disadvantages: Ignores other areas of the market, can cause problems in future as may make it more difficult for company to expand. Some companies, particularly smaller companies, identify a comparatively small segment of the market on which to concentrate their marketing effort. By selecting a niche in the market for themselves, they hope to avoid head on competition with larger and more powerful rivals. A classic example of a successful product in a small market is the hand-made Morgan sports car (UK), the demand for which keeps the companys order books filled. Rolls Royce, though a much larger company, has been equally successful in catering to a small but affluent segment of the international market. Niche marketing, as concentrated segmentation is sometimes called, is currently very popular. It is no guarantee of a safe haven, however, since mass marketers will only ignore niches as long as they see no way to compete in them profitably and as long as they are not threatened by them. Should an opportunity or a threat be detected, however, the market power of the mass marketer would prove very uncomfortable fo r the richer. Proposed Waitroses segmentation Waitroses differentiation strategy and its competitive industry were analysed. The selection of the location can be identified as one of the most influential decisions in the life of a store. Various methods are described in order to help identify the most suitable location. The merits and problems of online shopping are explained and it is regarded as too early to evaluate Waitroses performance in this segment. Market segmentation allows Waitrose to identify different groups of buyers who share similar definable needs and behaviours. (Debbie Anderson) Whilst Behaviouristic responses are fundamental to segmenting Waitroses market as factors such as usage rates, impulse purchases, loyalty, and sensitivity to marketing mix factors allow for conclusions and positioning within consumer markets. Waitrose seems to segment its market based on simple variables such as incomes and Geographics (geodemographics). This has been identified by associating the number of Waitrose stores in the south of England with the average incomes, showing that Waitrose is aiming at the higher income earners at the upper end of the market, and segmenting itself toward the social groups of A, B and C1. There are no Waitrose stores in areas such as Newcastle, Middlesbrough, Liverpool and Bradford, Britains poorest regions indicating that Waitrose would not benefit financially from these areas. The use of Geo demographics is a fast and efficient way of identifying trends within certain geographical areas, allowing Waitrose to divide a market into different groups based on social class and lifestyle characteristics. Segmentation helps the marketers to distinguish one customer group from another within a given market and thereby enables him to decide which segment should form his target market. Targeting strategy Once a firm has successfully identified the segments within a market, the next step is to target these segments with products that closely match the needs of the customers within that segment.   There are a number of targeting strategies, including: Niche/concentration marketing this is concerned with targeting one particular, well-defined group of customers (a niche) within the overall market.   An example is, Jordans, the cereal company, adopted this approach by targeting groups of customers interested in organic products at a time when this group of consumers represented a relatively small proportion of the overall market.   Niche markets can be targeted profitably by small firms who have relatively small overheads and, therefore, do not need to achieve the volume of sales required by larger competitors.   The main disadvantages of niche markets are that the potential for sales growth and economies of scale may be limited, and the survival of the firm may be seriously affected if sales begin to decline. Mass/undifferentiated marketing this is concerned with selling a single product to the whole market.   This strategy is based on the assumption that, in respect to the product in question, customers needs are very similar if not identical.   The main benefit for the firm is that it can produce on a large scale, benefiting from low unit production costs via economies of scale.   These lower costs can be passed on to the consumer in the form of lower prices because, although profit margins on each item sold may be lower, high sales volume should generate large profits over

Placing English Language Learners in Special Education Essay -- ELLs a

When do English language learners need to be placed in special education? In the United States, there has been an increase in in the number of children from Spanish speaking backgrounds. The English Language Learners, commonly known as ELL’s, are being placed in Special Education without being properly tested for a learning disability. However there are a large number of ELL’s with learning disabilities in elementary grades that truly have a learning disability and are over looked. Many school districts have problems placing ELL’s. As a result these students end up in special education whether they have a learning disability or language impairment. Teachers are also indecisive when dealing with ELL’s. Most teachers recommend that ELL’s be placed in special education from day one. It is not because the child has a learning disability, it’s because most teachers are not properly trained to interact with ELL’s. Teachers also find it difficult, due to lack of training, having ELL’s with learning disabil ities in their classrooms. More teachers would find their selves comfortable if they had training in dealing with ELL’s and ELL’s with learning disabilities. This paper discusses the issues and the concerns teachers have in dealing with ELLs and ELLs with disabilities, the challenges of identifying individuals with learning disabilities, and what type of assessments classify English Language Learners as having a learning disability. First, teachers are rarely prepared to handle the challenges of assessing students who have a learning disability coupled with limited English proficiency (Haung, Milczarski, Raby, 2011). Teachers usually have trouble distinguishing between a learning disorders and acquiring a second language. Eve... ..., K., Milczarski, E., & Raby, C. (2011). The Assessment of English Language Learners with Learning Disabilities: Issues, Concerns, and Implications. Education, 131(4), 732-739. Kapantzoglou, M., Restrepo, M., & Thompson, M. S. (2012). Dynamic Assessment of Word Learning Skills: Identifying Language Impairment in Bilingual Children. Language, Speech & Hearing Services In Schools, 43(1), 81-96. doi:10.1044/0161-1461(2011/10-0095) Wagner, R. K., Francis, D. J., & Morris, R. D. (2005). Identifying English Language Learners with Learning Disabilities: Key Challenges and Possible Approaches. Learning Disabilities Research & Practice (Blackwell Publishing Limited), 20(1), 6-15. doi:10.1111/j.1540-5826.2005.00115.x Sullivan, A. L. (2011). Disproportionality in Special Education Identification and Placement of English Language Learners. Exceptional Children, 77(3), 317-334.